Welcome to Opti-Alert

The Challenge

Existing, conventional alerting systems for the general public follow a “one size fits all” paradigm: they do not take any cultural or social differences among recipients into account. Since different social milieus show different media use patterns, tailor-made communications strategies are highly desirable if emergency alerts are to achieve optimal impact. Furthermore, most systems are managed nationally and do not allow efficient coordination of cross-border alerting strategies. As a result, the impact of alert messages is often sub-optimal.

Our Goal

The Opti-Alert project is aimed at raising the efficiency of alerting systems through personalized, culturally sensitive multi-channel communication. Funded by the European Commission, Opti-Alert involves research institutes, universities, enterprises, and end-users from six European countries: Austria, France, Germany, Italy, the Netherlands, and Sweden. The interdisciplinary project draws on the expertise of sociologists, media researchers, IT professionals, meteorologists and disaster management experts. The goal of the project is to create an adaptive alerting system that allows intuitive, ad-hoc adaptation of alerting strategies to specific alerting contexts. Opti-Alert will also facilitate improved regionalization and personalization of warning messages, as well as a closer cooperation and integration of industry-funded alerting systems with state-funded alerting tools.


This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 261699.